What does business automation look like for you?
You’ve likely heard the term “Automation” before. It may be in reference to how it will impact the global workforce. According to some estimates, automation could impact the employment of between 2-12% of the global workforce in the next 10 years.
Other estimates suggest that automation in the US will create 8.9 Million new jobs by 2025. 40% will also have automation centers in place. While automation can have an impact on employment around the globe, it also offers opportunities for those who are able to get in at the ground floor. Netflix uses business automation to large-scale testing. Image courtesy of The Netflix Tech Blog.
Who uses automation today?
The world’s largest retailer is using automation to store 50% more inventory in less than 60 seconds . This efficiency has helped to increase 29% the revenue of a large retailer like Amazon. Automation is not limited to robots on the shop floor. Entertainment leader Netflix, for example, uses business automation to extensively test purposes to ensure compatibility across multiple devices. Automation simply refers to the operation of a process using automated, instead of manual means.
The world of business automation isn’t just for Netflix and Amazon. Research shows that companies using automation for business growth see significant revenue growth and significantly higher overall profits. Additionally, deal sizes are almost 9x larger than those that use manual automation.
How automation can increase revenue, profits and deal size?
Automation is being used by business users around the world to speed up previously time-consuming processes. It also closes operations gaps that would otherwise require hours of manual spreadsheet work and frustrating manual error.
Automation combined with API level integrations allows professionals in sales, marketing, finance, support, HR, and IT to connect all their important business applications and allow data to flow freely and sync.
Marketers need to manage inbound leads, follow up, and “Smarketing”, which is the integration of marketing and sales. FICO marketers use automation to increase campaign click through rates by 9% and engagement over 20%.
Sales professionals can also use business automation to manage more profitable sales opportunities. They can follow up faster on inquiries, and even accelerate the quote to-cash process in order to convert closed deals into revenue more quickly. To save 20 hours per month and thousands of dollars, sales professionals at Udemy rely on automation.
Customer support can be automated by business automation to speed up important processes like post-sales contract approvals and onboarding. Support segmentation is used to ensure that the most valuable customers get helpdesk tickets first. Vox Media uses automation to accelerate new customer onboarding by 20x.